Whether you are a fleet operator or a #yachtcharter agency, you might want to find out how to increase #GoogleRankings, #Leads and #Bookings on Google/Yandex.
We are a Digital Marketing Agency backed up by our experience at highly competitive verticals, from finance to telecoms, including travel and luxury segments.
Our passion for Search combined with that for sailing brought us in more recent years to the Nautical Industry, where we have gained expertise and knowledge for improving Google Rankings and gaining PPC competitive advantage.
In order to provide a service for the Yacht Charter Businesses to generate better Google Rankings, more Leads and Bookings, we are offering a mix of SEO/SEM solutions for you to choose from:
As you know, it is difficult to find a respected agency that is knowledgeable about SEO PPC, especially in the Yacht Charter Industry!
SEO is a critical part of your digital strategy. SEO nowadays is more about Mobile first, Local First, Semantic Search, Reputation, Content… on top of the classical SEO aspects.
SEO service is designed for disciplined customers, with a long-term vision, who are ready to make continuous efforts and improvements and take this as an investment opportunity. After all, the successes of good SEO will depend to a great extend on the proper execution of these recommendations by fleet operators and charter agents’ websites.
If you want to be in good future SEO shape for the future, talk to out team about your SEO case. We can work a SEO strategy that makes sense for your available budget. You need to estimate approximate fees 500-700€ per month and up, depending on your needs. We only charge fees for the months in which rankings improve versus previous months.
The definition of a qualified lead often refers to a lead whose number has perhaps been verified, other businesses categorise a qualified lead as a customer who has been contacted by phone, and so is further down the booking process.
For PanEuro Search Marketing, in agreement with our customers from the #Nautical Industry, a qualified lead is a customer who:
- Has shown high intention to buy – has directly searched for the service on Google ([yacht charter Croatia], [rent catamaran Mallorca] or [lagoon 560 rentals Greece], etc.)
- Filled in a form on one of our sites
- Initiated, maintained and ended a chat on one of our sites
Their details have been validated
This is why we add the adjective “qualified”. This means that these leads are definitely interested in yacht charter a specific boat at a specific destination and dates, have taken the time to request quotes and their contact details are correct.
We then pass this lead to the charter agency or fleet operator so that their expert sales teams can complete the booking. This is our Leads Solution. PPC advertising costs are covered by the agency. The client pays a fixed amount per lead (you can estimate around 90€/qualified lead) and the agency is in charge of generating as many leads as needed to close bookings.
We see these leads as a great opportunity for nautical businesses because the customer has a strong intent to buy. From analysing data over several years we have found that the sooner these qualified Leads are contacted, the higher booking success rate, so we recommend that businesses follow up in real time.
This is similar to the previous Leads Solution, but in this case we go one step further in the conversion path.
The agency covers the costs of the PPC advertising, manages the lead and converts it into a booking. At this point, we then pass this booking to the charter agency of fleet operator so that the expert customer team can deal with the post booking process. You do not cover any advertising nor sales costs. You just wait for the booking to be passed onto you for the post booking process.
You are paying a fixed amount per booking. Generally, the net commission is shared 70%/30% for the PPC agency/fleet operator or charter agent.
SEO Service is compatible with either leads or booking solutions.
So which solution is good for you? Get in contact with our team for more detailed information: email@example.com