Is SEO important nowadays?

One of the first digital marketing channels was SEO (“Search Engine Optimization”), and it will be present for a long time. Despite the proliferation of views about “the death of SEO”, Search Engine Optimization continues to be topical nowadays.

So, after such a long time, why is organic search a permanent challenge for the vast majority of advertisers?

  • Google’s algorithm evolves constantly, which requires constant training by SEO professionals
  • It is difficult sometimes to match organic traffic with revenue and profitability when you Rank for non-relevant keywords for your business.
  • Nowadays SEO has changed and evolved a lot. The latest Search algorithm changes have to do with the following aspects:
  • Mobile first
  • Semantic search
  • Local first
  • Reputation is critical
  • Bigger share of Ads on the search results
  • Bigger presence of Local on the search results
  • It has never been so challenging to create unique, relevant content as it is today, which is an essential SEO component.

SEO is the set of techniques to increase the visibility of your website or online shop on Google’s organic search results, putting your business right in front of your target audience. It is a fundamental part of your digital strategy.