YouTube is second largest search engine after Google, with millions of visits and hours of video content. It allows reaching a huge audience of potential clients and it is an essential platform to advertise.
The video format allows to connect with your audience in a unique way, generating more traffic to your website, building Brand awareness and increasing conversions. Did you know that you could select your audience by gender, age, interests and physical location? Or even target only those who have previously visited your site through remarketing programs on YouTube?