Google Shopping is a must-have advertising platform for online shops and ecommerce. The interest for this type of advertising has grown exponentially in the last few years.
Google Shopping allows users to easily compare best product offers, confronting prices and characteristics. Thus it becomes a big window shop, a virtual shop where users are redirected to the ecommerce itself where the transaction will be made.
With Google Shopping ads, advertisers can be visible on the upper part of the page, increasing their ‘share of voice’ on the Google screen, especially when complemented with Search ads and/or Organic results. These are easy recognizable as they are shown with an image, a price and the name of the merchant.